Chapter 4 - Stealing Like a Pro
IN THIS CHAPTER
Stealing like A Pro - Who Needs Originality?
The easiest way to go viral without breaking a sweat? Steal. No need to waste time creating something from scratch when the internet is full of content ripe for the picking. The beauty of it all is that the online world moves so fast, people often don’t care—or even notice—if what you’re posting isn’t yours. By the time anyone points it out, you’ve already gained followers, likes, and engagement. And honestly, if you play it smart, no one will ever know the difference.
4.1 Content Theft – Repackage and Reap the Rewards
Originality is overrated. Why sweat it out trying to create something new when someone else has already done the hard work? The trick here is simple: find a piece of viral content, change it just enough to make it seem like your own, and post it to your platforms.
It’s as easy as downloading a popular TikTok video, slapping your watermark on it, and re-uploading it to Instagram. Or maybe you’ve come across a great article? Summarize it in a tweet or make a short video about it. The key is to make small changes—just enough to claim ownership without anyone raising an eyebrow. People scroll too fast to question whether it’s your idea in the first place.
This tactic works especially well across different platforms. A video blowing up on TikTok can still be “fresh” on Instagram or Facebook. Most people won’t even notice it’s the same content, especially if you tweak it slightly. This approach allows you to milk other people’s hard work while reaping all the rewards.
4.2 Meme Theft – Memes Are for the Taking
Memes? Consider them public property. Memes are meant to be shared, remixed, and reimagined—so why not take full advantage? Find a meme that’s gaining traction, download it, and make a small tweak—change the caption, swap out a word, or add a different punchline—and suddenly, it’s yours. The viral nature of memes means that once they’re out there, no one’s really tracking where they came from anyway.
You don’t even need to get creative. You can literally find a meme on Reddit or Twitter, change one or two words, throw your watermark on it, and post it. Instantly, you’re riding the wave of someone else’s creation. People share memes so quickly that no one is going to trace it back to its origin. What matters is who posts it at the right time in the right place, and with a little rebranding, you can be that person.
Original content is for suckers. In today’s fast-paced digital world, stealing—or as we call it, repurposing—content is a surefire way to go viral without putting in the hard work. Whether it’s a trending video or a popular meme, with a few tweaks here and there, it can be yours. Why reinvent the wheel when you can just slap your name on it and enjoy the ride?