Chapter 2 - Gaming the System
IN THIS CHAPTER
Gaming the System – Trick the Algorithms to Boost You to the Top
In this chapter, we break down how to manipulate social media algorithms to get your content noticed—whether it’s good or not. The key? It’s all about tricking the system into thinking your content is more popular than it really is.
2.1 Clickbait Titles and Thumbnails – Bait the Hook
Don’t worry about delivering value—just get them to click. Clickbait thrives because algorithms love engagement. Sensational titles and eye-catching thumbnails are your best friends here.
Example: A video titled, “This Famous YouTuber’s Shocking Confession!” with a photoshopped thumbnail showing them in tears. The confession? Probably just something boring, but by then, you’ve got their click.
2.2 Fake It ‘Til You Make It: Bots, Click Farms, and Fake Followers
You think everyone’s out here building an organic audience? Please. Inflate your numbers with bots, fake likes, and followers. Platforms reward engagement—so who cares if it’s real?
Example: Buy 10,000 followers for your Instagram account. Now you’re a “micro-influencer.” Brands don’t know the difference, and the algorithm? It’s too dumb to care.
2.3 Hashtag Hijacking – Go Where the People Are
Jump on trending hashtags—even if your content has nothing to do with them. If people are searching for #Oscars2024, throw it on your TikTok about anything. Algorithms don’t care as long as you’re using what’s hot.
Example: Post your video with #Oscars2024, even if it’s just your dog chasing its tail. You’re gaming the system, not winning any awards.
2.4 Engagement Bait – Manipulate the Masses
Get people to engage with your content by making it irresistible. Ask for likes, comments, or shares in the most shameless way possible. Trick them into thinking they’re doing something important.
Example: “Like this post if you think dogs are better than cats! Share with 5 friends if you agree!” It’s dumb, but it works because people love simple choices.